“We are really competing against ourselves”
Why so many of our competitors flatter us on a daily basis is through the act of finding unique ways of duplicating our processes and business strategy. As a result, the competition creates a new identity for themselves; one that is lacking in originality. However, the strategy our competitors have adopted has forced us to look in the mirror and ask: Is it possible to reinvent something that has already been invented? Can we do better?
The answer to this question is a simple yes. Through reinvention, we have actually created an entirely new era in the remote doorman industry. One that is more technologically advanced than ever before and one that is pushing our competitors to continue to adopt our style of business in order to survive in this industry. Entrepreneur Pete Cashmore, founder of Mashable, once said “We are really competing against ourselves”. Without taking this stance, Virtual Doorman would no longer be an industry leader; but rather, an industry follower.